The Guardian (South&CentralAsia)

How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

6 juin 2026 | Raphael Rashid in Seoul

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm It was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted loyalty apps and cashed out prepaid balances. Amid the (…)

Article original.

Site référencé: The Guardian (South&CentralAsia)

6229.jpg?width=140&quality=85&auto=format&fit=max&s=b3a2398c6e53c7d934b80f0d52664326, 6229.jpg?width=460&quality=85&auto=format&fit=max&s=ccd778a08e4701f0762020ddb4628f84, 6229.jpg?width=700&quality=85&auto=format&fit=max&s=1d5ee5ffa9be074d1ad42a06d312ff28